As part of the 24th Ocean Initiatives campaign, Surfrider Foundation Europe, in partnership with Young & Rubicam, presents the first digital pollution operation highlighting the problem of litter invasion in the Oceans.
The European communication campaign aims to raise awareness on the presence of marine litter and promote a simple solution : participate in litters collections through the Ocean Initiatives.
Pauline Ado, current ISA Surf World Champion, has joined forces with Surfrider Foundation Europe
As an official Ambassador, Pauline will use her position to raise public awareness for the urgent need to protect the ocean.
As part of its emblematic programme of the Ocean Initiatives, Surfrider Foundation Europe invite the European citizens from the 22nd to 25th march for the launch of the 24th edition.
For the 23rd consecutive year, Surfrider introduces new edition of the Ocean Initiatives, “Don’t let the waste invade our world”. To go with spring arrival, period of significant renewal and great cleaning, the NGO invites European citizens to organise and be part of the Ocean Initiatives, waste collections organised throughout Europe on beaches, lakes, rivers and seabed.
Supporters & ViP
Check the interview of our new ambassador, Peter Harper. “I joined the Surfrider team because, let’s get real, who doesn’t want save the world by helping to preserve our ocean. It is only the most beautiful treasure on the planet. ”
Bixente Lizarazu, Ambassador of Surfrider and iconic supporter of the Ocean Initiatives talks about his commitment.