Reset your habits

Plastic bottles are a scourge for the environment. Surfrider fights this major “serial litter” which appears every year in the Top 10 of waste collected on the beaches during the Ocean Initiatives. Together, let’s commit to reduce their volume among consumers and the industry. It is also time to encourage the use of sustainable alternatives such as reusable containers and water fountains!


Reset Your Habits

Towards reusable bottles!

At least, 20 000 plastic bottles are collected every year by Surfrider during the Ocean Initiatives. They take betweet 100 to 1000 years to degrade in the environment. The pollution arising from these bottles is a major, lasting nuisance for ecosystems, fauna and flora.

Convinced that Eco responsible behavior depends on the promotion of viable alternatives, Surfrider invites citizens to use a water-carrier instead of a bottle and use water fountains provided by local authorities. Surfrider also challenges local authorities and European institutions to promote reusable containers and facilitate free access to drinking water fountains. We are calling for the abolition of single-use bottles and, where it is necessary, also for the improvement of retreatment and reuse of plastic bottles.

3 reasons to adopt a reusable bottle


I reduce the volume of bottles in the oceans

Every year, plastic bottles are found int the top 10 items of marine litter found on beaches and rivers banks. Over a million marine animals die every year because of plastic pollution, impacting around 690 marine species. Putting an end to the consumption of plastic bottles is also an opportunity to preserve biodiversity, ecosystems and your health!


I save money

Europe is the leading consumer of water bottles per person per year. Tap water can cost 100 to 300 times cheaper than mineral water, depending on your region. If we estimate that we drink an average of one 1-Liter bottle per day, this would lead to save of a few hundred € per year. If you are fortunate enough to have quality drinking water, now’s the time to make a change!

I protect my health

PET is the kind of plastic generally used to make water bottles and other food containers. However, when it is exposed to sunlight, this can cause migration of traces of antimony trioxide, which is potentially an endocrine disruptor and carcinogenic. Other plastics give off phthalates, bisphenol A and styrene… Avoid those risks by choosing to use more stable materials such as glass or stainless steel.


What concrete actions can we take?

I buy a reusable bottle

To obtain a water-carrier in stable, durable materials, purchase a stainless steel Klean Kanteen water-carrier in the Surfrider shop.



Never without my water kanteen!

Demonstrate your commitment to the ocean and our coastlines by posting a photo of your water-carrier with the hashtag #ResetYourBottle. Share it, in your bag, your suitcase, or next to you on the beach…!

Participate on Twitter 


I post on the social networks with #ResetyourBottle

Share the brand-new campaign video after downloading the ready-to-use kit for posting on the social networks.


Changing behavior at every level!

Citizens, industrials and politicians… Every stakeholder has the opportunity to make the right choices and to prefer reusable materials that do not depend on fossil energies. Since the answer is not to go for the wrong solutions for the future, such as bioplastics, either, Surfrider remains watchul about the suggested solutions, and prefers retreatment and reuse for a circular economy that respects the environment.



And what if the water carrier became a part of our daily life? Let’s change our habits as citizens, at home, at work, on holiday… Let’s get rid of our plastic bottles and use water canteens!



Industrials must deliberately undertake to reduce single-use packaging and prefer larger volumes, by developing reusable materials and alternatives. Surfrider will put pressure to bear to promote these options within the European Union.



The public authorities must also become aware of the problem and give preference to the recovery of plastic waste. They should raise the public’s awareness about alternatives (advice, sorting, water bottles …) and introduce water fountains in public areas.


Reduce, reuse and recycle!
Change our habits and use more reusable bottles and
sustainable alternatives.


News of the campaign


Top 10 reasons to adopt a water canteen this summer

Forget plastic bottles, we show you the top 10 reasons why you should replace them by a reusable bottle!

> Read more
Plastic Bottle

Plastic bottles: key figures of an environmental disaster

Europeans are among first water bottles consumers in the world. However, this single-use product has an […]

> Read more
00.Resetyourhabits_color_H (1)

Reset Your Habits: to counter plastic bottles pollution, let’s change our habits!

After the plastic bag, Surfrider is on to fight a new oceans and rivers serial-litter: the […]

> Read more